Adding Richard Branson to my heroes list
An Inconvenient Truth made me cry and left me overwelmed with the magnitude of the problem. Richard Branson's commitment of $3b to fight climate change -- profits from his Virgin Brand -- gives me confidence. Hopefully his commitment won't be left alone in the universe like Ted Turner's failed attempt to dramatically increase funding for the United Nations.
While I recognized that a massive behavioral change is necessary to truly mitigate climate change, cheaper and more accessible technologies will make those behavior changes easy.
A Big Whew HOO.
Also on my list of constructive climate warriors...
PlanetReBoot has organized a scavenger hunt that will take participants around Seattle on foot, bicycle, and maybe kayak (love that!!!) The scavenger hunt will raise funds for carbon offsets.
Friday, September 22, 2006
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